After having struggled to create a personal identity system for a long while, I can now present this project — the result of my journey to understanding myself and my personal style.
The logotype is a custom type design, inspired by modern display serif typefaces. My work is heavily influenced by modern minimalism, and I want to reflect that on my personal identity.
My real name is taken from 3 different kinds of flower; this is why I picked up the 6-petal flower as my secondary logo and icon sets. There are 3 of them - representing my journey and growth as a designer.
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Category: Branding, Web Design
Year: 2022
